Managing Partner of Bruit Costaud, Alhaji Lai Mohammed, has emphasized the potential for lucrative investments in the Nigerian Creative Industry.
The former Minister of Information, Culture and Tourism, who stated this during his speech as Guest speaker at the ongoing IHK Giessen-Friedberg Chamber of Commerce and Industry, 2nd Annual Conference of Giessen Meets the World at Giessen, Germany, noted that through the production and distribution of creative goods and services, such as films, music, fashion, and art, the Nigerian creative industry generates substantial revenue streams, thus bolstering overall economic output.
He added that: “increased investment in the Nigerian Creative Industry holds the key to unlocking its full potential and realizing its transformative impact on society. By harnessing the power of creativity, innovation, and collaboration, investors can not only generate financial returns but also drive positive change, inspire imagination, and shape the future of Nigeria’s cultural landscape.”
Alhaji Lai Mohammed recently marked one year as the Managing Partner of Bruit Costaud–Africa’s frontier policy advisory, strategic communications, and government relations firm, and the local partners of the world-renowned, Washington-based Ballard Partners. Bruit Costaud firm brings together former senior officials from the government and private sectors including diplomats, ministers, and seasoned commercial diplomacy experts to support private entities and multilateral institutions as they navigate complex policy landscapes and regulatory bottlenecks in the country and beyond.
Bruit Costaud also offers strategic counsel to institutions on interactions and partnership with government entities; shares strategic geopolitical intelligence and provides in-roads for actors at sub-national and national levels of government including strategic capitals of the World – Washington, Beijing, Brussels, London and Moscow.